On June 20, Google and Kantar, the world-renowned consulting agency, jointly released the list and report named “2024 Kantar BrandZ Top 50 Chinese Global Brand Builders”, unveiling 2024 Top 50 Chinese Global Brand Builders and Growing Stars. JAC is ranked 31st among China’s global brands and 6th among China’s automotive brands. This is the fourth consecutive year that JAC has been ranked on the authoritative list after its debut on the list as a newly emerged brand in 2021, demonstrating continuous and strong brand growth momentum.
“Kantar BrandZ Top 50 Chinese Global Brand Builders” is a global reference list covering 11 markets and 15 categories, providing a comprehensive insight into the performance of China’s leading global brands in the international market, and objectively presenting the attractiveness of the brands in the eyes of global consumers.
The report points out that going overseas has turned form an “option” to a “required option” for Chinese enterprises. With the golden name card of “Made in China” in hand, Chinese global brands have gradually become the choice of more and more overseas consumers. Despite the global economic slowdown, the overall brand power of the Top 50 Chinese Global Brands has grown significantly this year, reaching a record high of 17% year-on-year, demonstrating the vitality of Chinese brands in the global market.
As a brand in the automotive category, JAC has been honoured on the list for four consecutive years. This year’s ranking also validates. JAC bright achievements and growing brand potential int the global market. The firm globalisation strategy is one of the key reasons why JAC has been on the BrandZ list for many years. JAC Group always adheres to the market-oriented and actively promotes the globalisation layout, and has established a number of wholly-owned subsidiaries and joint ventures overseas, as well as 19 overseas KD factories. Up to now, JAC Group’s global automobile users have exceeded 10 million in total, including more than one million overseas users, and its products are exported to more than 130 countries and regions around the world.
In the future, JAC Group will continue to focus on key markets, key products and key distributors, continue to increase investment, promote the globalisation of the brand, continue to build and release the brand value, and release JAC’s brand influence towards the global source. It will further consolidate its position in the global market and contribute more to the rise of Chinese auto brands.
